System and method for brand protection based on search results

摘要

A method of and a system for reducing access to a web resource are provided. The method comprises: receiving an information indicative of a brand to be protected; identifying a set of most popular search queries associated with the brand; acquiring a set of search results for at least one of the set of most popular search queries; calculating a harmfulness coefficient for at least one website contained in the set of search results; identifying the at least one website having the harmfulness coefficient exceeding a threshold value and defining it as a fraudulent website; generating an investment damage score for the fraudulent website; and causing execution of a brand protection measure against the fraudulent website in accordance with the investment damage score.