UTILIZING MODELS TO AGGREGATE DATA AND TO IDENTIFY INSIGHTS FROM THE AGGREGATED DATA

摘要

A device receives first historical customer data associated with customers that interact with merchants, and receives second historical customer data associated with the customers. The device trains a first model with the first historical customer data and the second historical customer data to generate a trained first model that outputs customer sentiment data, and trains a second model with the customer sentiment data to generate a trained second model that outputs customer insight data. The device receives first customer data associated with a customer interacting with a merchant, and receives second customer data associated with the customer. The device processes the first customer data and the second customer data, with the trained first model, to determine the customer sentiment, and processes the customer sentiment data, with the trained second model, to determine the customer insight data. The device performs one or more actions based on the customer insight data.