Systems and methods for generating and broadcasting a dynamic identifier are presented. Based on the current context and rules established for accessing personal information, a dynamic identifier corresponding to a computer user is dynamically generated and provided to a computing device corresponding to the computer user. The computing device may broadcast the dynamic identifier to others. Upon receipt of a dynamic identifier, a party wishing to determine information regarding the broadcasting party must query an information service with the dynamic identifier. According to a set of rules and/or permissions established for the target computer user (broadcasting the dynamic identifier), accessible information is identified and returned to the requesting party.
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