ROI Method and Device for Predicting ROI

摘要

Disclosed are a method for predicting an ROI and an apparatus therefor. According to an aspect of the present invention, there is provided an ROI prediction method for predicting advertisement performance of a user's store, the method comprising: acquiring characteristics and advertisement information of the user's store; discovering another store associated with the user store; collecting each offline data and each online data for the user's store and the other stores; extracting structured data from each of the offline data and each of the online data; providing the extracted offline data, the extracted online data, and advertisement information of the user's store to a neural network; and obtaining an ROI prediction value for the advertisement of the user's store from the neural network.