ANALYZING RANDOMIZED GEO EXPERIMENTS USING TRIMMED MATCH

摘要

Systems, methods and computer-readable storage media utilized to prepare experimental datasets for experimental analysis systems. One method includes identifying, by one or more processing circuits, a dataset of a plurality of geographic pairs associated with a geo experiment. The method further includes calculating, by the one or more processing circuits, a difference in input data and a difference in response data between the first geographic region and the second geographic region of each geographic pair. The method further includes calculating, by the one or more processing circuits, a plurality of outcome estimates. The method further includes selecting, by the one or more processing circuits, a first subset of geographic pairs of the plurality of different subsets of geographic pairs based a first outcome estimate of the plurality of outcome estimates that is about a prespecified value on the outcome estimates and providing the selected subset of geographic pairs.