Embodiments for intelligent distribution of data in a computing environment by a processor. An appropriateness level of media data based on a plurality of factors for sending the media data from one or more computing devices may be determined. A first communication protocol may be selected for transmitting the media data according to the appropriateness level. The media data may be transferred using the first communication protocol from the one or more computing devices to one or more recipient computing devices within a defined proximity according to the appropriateness level.
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