Website visiting user guidance system and content guidance system

摘要

PROBLEM TO BE SOLVED: To characterize a situation and an idea of a site visitor and appropriately guide to a content (web page) in the website. SOLUTION: The guidance system of the present invention has a content attribute that characterizes each Web page, an action attribute generated by extracting the content attribute of each Web page visited based on an action history in a website, and a Web. It retains the answer attributes that characterize the conversation content obtained by interacting with the visitor through a given screen that is superimposed on the page. Using the action attribute and / and the answer attribute, the conversation sentence to be displayed on the predetermined screen is filtered and extracted from the predetermined conversation library, and the action attribute and the answer attribute are matched with the content attribute to obtain the matched content attribute. Generate guidance information to the linked Web page. [Selection diagram] Fig. 1