METHOD AND APPARATUS FOR AUTOMATICALLY GENERATING BANNER IMAGE, AND COMPUTER-READABLE STORAGE MEDIUM

摘要

Provided is a method for automatically generating a banner image for a promotion, performed by a computing device comprising a processor and a memory. The method comprises the steps of: acquiring information about any concept classification to which a product or service to be promoted corresponds from among a plurality of predefined concept classifications; determining a setting value for a foundation that is a minimum unit constituting the design of a banner image, on the basis of the concept classification to which the product or service to be promoted belongs; determining at least one component included in the banner image, on the basis of the setting value for the foundation; and generating at least one banner template including component arrangement information that is information about the location and size of each of the at least one component.