Identification of Certified Brand Advocates in Electronic Media

摘要

Aspects of the subject disclosure may include, for example, a method in which a processing system sends a token to a brand advocate, and authenticates the token in response to a query from a social media server. The social media server has posted thereon media content contributed by the brand advocate and, in accordance with the authenticating, the social media server presents a notice regarding certification of the brand advocate. The system assigns a level to the brand advocate designating a type of communication in which the brand advocate is authorized to engage with a consumer of the media content, and authorizes communication between the consumer of the media content and the brand advocate in accordance with the level; the communication is initiated by the consumer of the media content. Other embodiments are disclosed.