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SYSTEM AND METHOD FOR TRACKING ADVERTISER RETURN ON INVESTMENT USING SET TOP BOX DATA
SYSTEM AND METHOD FOR TRACKING ADVERTISER RETURN ON INVESTMENT USING SET TOP BOX DATA
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机译:使用集顶框数据跟踪广告商返回投资的系统和方法
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摘要
A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes front the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness.
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