Responsive advertisement delivery system with emphasis on attention in offline environment and method thereof

摘要

The present invention relates to According to the present invention, the responsive advertisement providing server 300 receives image frame information from a camera 110 configured to look at the front of the billboard device 100 , and then stores the image frame information in the database 330 . step; Responsive advertisement providing server 300 extracts main points of the human body corresponding to posture estimation through deep learning for each person for whom tracking is performed according to each image frame information and performs face recognition at the same time as database 330 a second step to save to; The responsive advertisement providing server 300 estimates the direction vector of the body for each person recognized from each image frame information, detects the position of the recognized foot of each person, and the person is divided into the advertisement area in the billboard device 100 . a third step of analyzing advertisement area distance information corresponding to how close to any one of them; and a fourth step of calculating, by the responsive advertisement providing server 300, an attention value corresponding to a quantitative numerical value using the estimated direction vector and advertisement area distance information; It may be characterized in that it comprises a.