TV OTT Method and Apparatus for Providing Skipping of Advertising Content based on Video Recognition when Watching Advertising-based free OTT Service through TV

摘要

The apparatus for providing image recognition-based advertisement content skip processing proposed in the present invention controls image recognition for providing advertisement content skip processing when advertisement content is played during media stream playback of an advertisement-based OTT (Over The Top) receiving platform control unit, an image recognition model execution unit that synchronizes a target image for advertisement content skip processing recognized during advertisement content playback to the image frame analyzer according to a command from the control unit, and an image recognition model execution unit that synchronizes with the image recognition model execution unit A video frame analyzer that extracts and identifies a target image from the advertisement content being reproduced, and transmits the extracted and identified target image information to the receiving advertisement control unit, a plurality according to the type of target image extracted and identified by the video frame analysis unit A reception advertisement control unit that generates a corresponding control signal of the media playback unit or a media reception processing unit, plays a media stream including OTT and advertisement content, and according to a control signal received from the reception advertisement control unit, a pop-up banner advertisement or a media stream Receiving data for media stream playback from an external server that provides a media stream including a media playback unit and OTT and advertisement content and controls the reception of the data according to a control signal received from the reception advertisement control unit Includes a media reception processing unit.