According to various embodiments, an electronic device may include a communication circuit, at least one memory configured to store instructions, and at least one processor, wherein the at least one processor, when executing the instructions, Acquires a database for a cosmetic map by applying cosmetic raw material information used to manufacture a cosmetic product, attribute information of a plurality of cosmetics, and consumer preference information in the cosmetic market to an artificial neural network, and collects information about target consumers from an external electronic device. in response to receiving, by retrieving the database based on the information about the target consumer to obtain first data on ingredients of the cosmetic corresponding to the preference information of the target consumer, and In response to transmitting data to the external electronic device using the communication circuit and receiving information on the components of the target cosmetic from the external electronic device, the information on the components of the target cosmetic is based on searching the database to identify a candidate consumer group estimated to prefer the target cosmetic from among candidate consumer groups in the cosmetic market, and transmit second data for the identified candidate consumer group to the external using the communication circuit. may be configured to transmit to an electronic device.
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