ACTION TO RETRIEVE DATA FROM EXTERNAL DATA SOURCE FOR USE IN SEQUENCE OF OPERATIONS PERFORMED BY CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

摘要

A processor can produce an action to retrieve data from an external data source. The processor can cause an object to be defined to reference an attribute that is defined in the external data source, lacks being defined in a database subsystem, and has a data type to be passed by reference rather than by value. The processor can cause the action to be defined to include an identification of the external data source, an identification of an input parameter for the action, and an identification of an output parameter for the action. A name of the object can be a value for the output parameter. The processor can be configured to operate a customer relationship management system having the database subsystem and a business process subsystem. The action can be associated with a sequence of operations to be processed by the business process subsystem.