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MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN INCLUDING REFERRAL OFFERS FROM AN OFFLINE MERCHANT
MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN INCLUDING REFERRAL OFFERS FROM AN OFFLINE MERCHANT
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机译:衡量在线广告活动的转换,包括来自离线商家的推荐优惠
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摘要
A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.
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