Systems and methods for using value-added services records to provide targeted marketing services

摘要

Systems and methods can include collecting addressability information about users accessing a service provider's IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider's IP-based network communication services, collecting data from value-added services usage by the user and using the collected data to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability to predict the user's receptiveness to certain marketing content so as to improve the effectiveness of TMS.