An embodiment of the present invention provides a smart display stand for inventory management and product sales in a store and a method for inventory management and product sales using the smart display stand, the store manager directly accesses the inventory information stored in the server through the manager terminal can check The smart shelf uses image sensors and weight sensors to recognize information on goods received and shipped, and transmits it to the server to update inventory information, eliminating the need to manually conduct inventory inspections every time. In addition, since a purchaser purchases a product using a user terminal installed with a specific program (application), personnel for product sales and inventory management do not need to reside in the store. This simplifies the procedures for product purchase and inventory management at the store and improves the accuracy of inventory information, enabling efficient store operation.
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