According to an exemplary embodiment, multiple users participate in a session to watch source media content (e.g., a movie or a video). Typically, an end user accesses the session via a mobile app executing on the user's mobile device, while the session itself is hosted in a server-based collaboration infrastructure. The source media content comprises at least one branching storyline. At a branch, a storyline in the source media content (typically a series of connected video clips) branches in at least two directions. According to the approach herein, and to facilitate the collaboration, upon reaching the branch, the participants in the session vote to determine the direction the story should then take going forward. Votes cast by the participants then determine which path the story advances. In so doing, the participants - working collaboratively - act as the producers or directors of the movie. In this manner, the system provides an entertaining and collaborative session that is highly interactive and enables the users themselves to determine how the story plays out.
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