DYNAMIC CONTENT SERVING USING AUTOMATED CONTENT RECOGNITION (ACR) AND DIGITAL MEDIA WATERMARKS

摘要

Methods, systems, devices, and computer-program products are described herein for providing dynamic content serving. The dynamic content serving technology can identify, in real-time, programming arriving at a client device, identify the specific segment being received, and determine which pre-stored video segment may be used to replace the identified segment. A dynamic content controller component can also identify what devices, in addition to the client device, may also be served with supplemental information either related or unrelated to the program currently displayed on the client device.