A SYSTEM AND METHOD FOR DYNAMIC GENERATION OF PERSONALIZED VIDEO CONTENT THROUGH A BROWSER EMBEDDED VIDEO PLAYER

摘要

Disclosed are a system, method and apparatus for dynamically generating a personalized video content at run time, through a browser embedded video player is disclosed. A video configuration metadata file and a template video comprising one or more replaceable placeholders are received at a client device. User data id extracted from at least one user data source. The user data is validated based on a set of personalization parameters extracted from the user data source. The extracted user data is appended in the video configuration metadata file to generate an updated video configuration metadata file. The updated video configuration metadata file is parsed to generate one or more of overlay elements. The one or more placeholders are populated with corresponding one or more overlay elements. The overlay element is automatically arranging over the template video based on a set of predetermined rules and the personalized video content is presented.