Advertisement frame bid amount determining device, advertisement frame bid amount determination method, and advertisement frame bid amount determination program

摘要

Problem to be solved: to provide an advertisement frame bid amount determining device, an advertisement frame bid determination method and an advertisement frame bid determination program to increase a new customer for a predetermined brand.The advertisement frame bid amount determining apparatus identifies the presence or absence of purchase history of at least one of the goods belonging to a predetermined brand in the purchase history of the product stored in the storage section.In the case where a plurality of items which are subject to a plurality of advertisements in the advertisement of the advertisement frame included in the content to be delivered to the user through the network are included in the content of the specified brand belonging to a predetermined brand, the advertisement frame bidding amount determining device is The bid amount of the advertisement frame is determined with respect to the advertisement of the predetermined item.The advertisement frame bid amount determining device is made to be different from the second bid amount in the case where it is specified that there is a purchase history of at least one item belonging to a predetermined brand in the absence of the purchase history of any commodity belonging to a predetermined brand.Diagram