Recommended information specifying device, recommended information specifying system, recommended information specifying method and program

摘要

To provide a recommendation information specifying apparatus, a recommendation information specifying system, a recommendation information method, and a program therefor which allows a user to earlier obtain commodity information matched with his preference by receiving recommendation information specified in response to a commodity status.SOLUTION: In a server apparatus 11, an information acquiring unit 314 acquires a priority from a priority order storage unit 324, and acquires a purchase history information from a customer information storage unit 321. A recommendation extraction processing unit 311 and a recommendation selecting processing unit 312 specify recommendation information corresponding to a user from the plurality of commodity information based on the acquired purchase history information and the acquired priority.SELECTED DRAWING: Figure 3