METHODS AND SYSTEMS FOR PERFORMING AN ADVERTISEMENT BASED SINGLE STEP ELECTRONIC TRANSACTION WITH OR WITHOUT USING A CUSTOM APPLICATION

摘要

Methods and systems for performing an advertisement based single step electronic transaction with or without using a custom application are provided. According to one aspect, a method for performing an advertisement based single step electronic transaction comprises, at a backend server: receiving an indication that a user is interested in a product in an advertisement that was presented to the user; generating transaction information, the transaction information including product information, payment instrument information, and shipping information, and presenting it to the user in a manner such that the user need only perform a single step in order to trigger the transaction; detecting that the user has performed the single step; initiating the transaction; and notifying the user of the result of the transaction.