Determining exposure to an outdoor display unit

摘要

The present disclosure generally relates to determining an estimated number of people at a geographic location who may be exposed to an outdoor display unit, such as mobile display unit, configured to display information in an outdoor environment. The determination may involve identifying, based on obtained data relating to unique mobile device users identified within a predetermined distance of the mobile display unit, a first number of people within the predetermined distance. The method may also involve correlating the first number of people with a previously determined total number of people within the predetermined distance of the mobile display unit at the geographic location and associated with a previously determined number of unique mobile device users within the predetermined distance of the mobile display unit at the geographic location, and determining, based on the correlating, an estimated total number of people within the predetermined distance of the mobile display unit.