METHOD AND APPARATUS FOR MATCHING PRODUCT AND INFLUENCER USING ARTIFICIAL INTELLIGENCE

摘要

The present invention relates to a method and apparatus for matching an advertisement target product and an influencer using artificial intelligence. According to an embodiment of the present invention, when an advertiser wants to advertise a product through an influencer, an artificial intelligence machine learning model is used to estimate the expected product purchase time of followers following the influencer, thereby actually advertising Influencers who have followers who are more likely to purchase the target product can be selected as an advertising model. Specifically, through the online shopping history of followers, the likelihood that the followers will purchase the product to be advertised can be estimated, and the advertiser selects an influencer who has a higher probability of actually purchasing the product to be advertised as an advertising model. Effective product promotion is possible.