PRODUCT RECOMMENDATION SYSTEM AND METHOD REFLECTING USER PURCHASING CRITERION

摘要

The product recommendation system reflecting the user purchase criteria according to an embodiment of the present invention provides product information and product review data on the product searched by the user based on the purchase criteria for the product selected by the user when searching for a product. A data collection unit that crawls and collects data from an online shopping mall system; A data preprocessing unit that performs morpheme analysis and emotion analysis on the product review data, quantifies positive and negative evaluations contained in the product review data, and calculates an emotional score of the product with respect to the purchase criterion; And a product recommendation unit extracting a product to be recommended to the user from a product list according to the product information based on the emotion score and providing the product as customized recommendation information to the user.