Provided are an Eye Movement analysis with Hidden Markov Model (EMHMM) with co-clustering, an Eye Movement analysis with Switching Hidden Markov Models (EMSHMM) to analyze eye movement data in cognitive tasks involving stimuli with different feature layouts and cognitive state changes, a switching hidden Markov model (SHMM) to capture a participant's cognitive state transitions during the task and an EMSHMM to assess preference decision-making tasks with two or more cognitive states. The EMSHMM provides quantitative measures of individual differences in cognitive behavior/style, making a significant impact on the use of eye tracking to study cognitive behavior across disciplines.
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