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ADVANCED SEGMENTATION WITH SUPERIOR CONVERSION POTENTIAL
ADVANCED SEGMENTATION WITH SUPERIOR CONVERSION POTENTIAL
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机译:具有卓越的转换潜力的高级分段
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摘要
A segmentation system utilizes a supervised learning method and a clustering analysis to identify clusters, thereby segmenting a population into groups, where the clusters are associated with various conversion potentials that indicate the probability of an event. The segmentation system employs the supervised learning method to train a model on training data comprising historical conversion data and features associated with members of the group. A subset of features is selected from a ranked order that is determined using weights generated by the supervised learning. A clustering analysis is performed for a population with respect to the subset to generate clusters. A superior cluster is identified based on it having a conversion potential greater than a conversion potential of another cluster. In a marketing context, the system can be employed to identify a superior cluster of users that have a higher conversion potential in response to an advertisement campaign.
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