A method of operating an online fitness-related social media platform over a network includes the following: providing a server of a social media platform system; providing, by the server, an application for execution on a user device connected to the network and associated with a user, the user device being remote from the server; providing a tracking functionality adapted to track fitness data for each user device, providing a ranking functionality adapted to rank one or more values associated with the fitness data; and operating the social media platform system in a competition between users wherein their fitness data is tracked and ranked accordingly.
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