DEGREE-OF-DEMAND CALCULATION DEVICE, EVENT ASSISTANCE SYSTEM, DEGREE-OF-DEMAND CALCULATION METHOD, AND EVENT ASSISTANCE SYSTEM PRODUCTION METHOD

摘要

Provided is a degree-of-demand calculation device that enables understanding of an effect of advertising a commodity or the like.　In a degree-of-demand calculation device (20) according to the present invention, an advertisement information acquisition means (21) acquires advertisement information about an advertisement target commodity and/or an advertisement target service in a specific area of a reality space, a coordinate information generation means (22) generates coordinate information associated with reference markers disposed in the specific area, performs mapping, on the coordinate information, of virtual points indicating specific positions in the specific area, and forms associations between the virtual points and the advertisement information, a visitor information acquisition means (23) acquires visitor information including visitor attribute information and behavior information in the specific area, and a degree-of-demand calculation means (24) calculates the magnitude of a degree of demand with respect to the advertisement information, on the basis of the advertisement information and the visitor information.