System and method for visualizing multi-user behavior data utilizing machine learning

摘要

The present invention relates to a system for visualizing behavior data of multiple users using machine learning, comprising: a mouse data collection module for collecting behavior data of multiple users including coordinates of a mouse pointer or mouse click information; A data normalization module for converting and normalizing time information so that different web page search times for each user among the multiple users become the same search time; A clustering module for designating a region of interest by clustering coordinates of the multi-user''s mouse pointers or spatial information in which mouse click information occurs through machine learning; A weight calculation module for calculating sequential information of the ROI by using spatial information and temporal information of the ROI; It characterized in that it comprises a; visualization module for visualizing the sequential information of the region of interest.