COMPUTER SYSTEM AND METHOD FOR MARKET RESEARCH USING AUTOMATION AND VIRTUALIZATION

摘要

Computer systems, methods, and devices for automated market research are provided. The system includes a research automation server platform. The research automation platform is configured to: store data collection method template data; generate an electronic data collection method using the data collection method template data and researcher input data; receive response data via an input interface based on a respondent interaction with the electronic data collection method; generate market research insight data; and display the market research insight data via an output interface. The research automation platform includes a client layer software component, a services layer software component, and a technology layer software component. The client layer software component and the services layer software component communicate via a client-services API layer. The services layer software component and the technology layer software component communicate via a services-technology API layer.