Performance measurement systems and methods for marketers' marketing campaigns

摘要

Compared to a system in which the marketer's marketing campaign activity space and the customer's ability to purchase under the influence of the marketer are in one space, the space where the marketer's marketing campaign for product service and the space to sell are physically separated. The performance measurement system for marketers' marketing campaigns, where it is relatively difficult to measure the performance of The server receives and stores contract information about the details of contracting a marketing campaign for at least one product service among one or more product services by at least one marketer among one or more marketers and stores contract information data, The server receives and stores at least one of information on one or more marketing targets and terminal information of one or more marketing targets, which are targets for executing a marketing campaign for the contracted product service by the marketer, The server receives and stores at least one of purchaser information and purchase details of one or more purchasers who have purchased the contracted product service, and one or more purchaser terminal information; The same person determination unit that inputs the marketing target person data and the purchase information data into a first algorithm to determine whether the marketing target person and the purchaser are the same person, and generates the same person determination data including the likelihood of the same person being digitized, By inputting at least one of the contract information data to the same person determination data into a second algorithm, the marketer conducts a marketing campaign to the marketing target person according to the contract information to determine whether the marketing target person purchased the product service. A marketer performance judgment unit that generates marketer performance data including judgment, and A marketer transmission unit for processing the marketer performance data to generate marketer performance details, and transmitting one or more of the marketer performance details including at least the same possibility to at least one of the marketers to a terminal of the marketer.