Causal performance analysis approach for store merchandizing analysis

摘要

Causal performance analysis for store merchandising may be provided. A clustering technique may be performed based on target store location data and existing store data. Based on the clustering technique, a peer selection group is determined comprising a group of stores determined to have similar attributes to the target store location. Sales distortions for a plurality of divisions associated with the group of stores in the peer selection group may be determined. A distortion matrix may be generated comprising a ranked list of the plurality of divisions. A merchandise mix recommendation for the target store location may be presented via a user interface device.