Applying social interaction-based policies to digital media content

摘要

Social interaction-based policies are provided to a digital content owner and are applied to uploaded content matching digital content owned by the digital content owner. Social interaction-based policies enable the content owner to obtain various benefits to the content owned by the content owner within a video hosting site and outside the video hosting site. The benefits include using content owner's successful digital content to drive traffic or subscriptions to content owner's social interaction platforms and increase engagement with viewers of the digital content within and outside the video hosting site. The social interaction-based policies also enable content uploaders of digital content matching content owned by others to participate in sharing revenue generated from their uploaded videos subject to social interaction-based policies applied to the uploaded videos.