METHODS AND SYSTEMS FOR REDUCING CREDITING ERRORS DUE TO SPILLOVER USING AUDIO CODES AND/OR SIGNATURES

摘要

Methods, apparatus, and articles of manufacture for reducing exposure crediting errors due to spillover in a media monitoring system are disclosed. An example method includes determining if first media monitoring data provided from a first meter identifies a same media as second media monitoring data provided from a second meter. If the first media monitoring data identifies the same media as the second media monitoring data, the example method includes detecting if spillover occurred by determining if an absolute value of a difference between a first timestamp associated with the first media monitoring data and a second timestamp associated with the second media monitoring data is less than a threshold. If spillover occurred, the example method includes determining which of the first media monitoring data or the second media monitoring data to credit as a media exposure.