An automatic display device for advertising claims, of the type designed to exhibit a number of advertising claims one after another, characterized by comprising a series of flexible sheets to support advertising claims on their opposite sides, each sheet having suspension means at its upper and lower ends (in case of vertical arrangement), also comprising the arrangement of a roller, a ramp for receiving said laminar sheets in a stack in which the advertising claim of a face of an extreme laminar sheet is visible to a viewer of the device, further possessing means for defining a path around the roller for the suspension means located between the opposite ends of said ramp, electrically driven means for coming into positive contact with the upper suspension means of a sheet in position of exhibition and to transport said sheet on the roller, displacement control means displaceable upon contact with said upper suspension means, due to the positive training of the upper suspension means by the electrically driven means, to allow the movement of said upper suspension means in separation of said trajectory the upper suspension means being the main suspension means with respect to the direction of travel on the roller, the lower suspension means being left unstimulated and therefore arranged at the rear of each leaf by said driven driving means. Electrically, remaining in said closed path and thus reaching said ramp to locate said leaves at the opposite end of the stack and an electrically driven mechanism to control the period of time during which the advertising claims occupy the position in which they are visible by the spectators of the disposi tivo. (Machine-translation by Google Translate, not legally binding)
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