Plastic webs, including webs of rigid and plasticized PVC, can be printed at high speed on conventional rotogravure presses with an ink whose vehicle consists of polyalkyl acrylate and polyalkyl methacrylate binder dispersed in a homogeneous, aqueous solvent in a weight ratio of 100:3 and 100:25. The imprints adhere well and resist abrasion.
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