A continuous method for enhancing the pick-up of marinade by poultry, such as chicken. Cut chicken pieces are introduced into a continuous conveyor assembly in which marinade liqud is maintained at a predetermined level. The chicken pieces are conveyed longitudinally of the conveyor and are repeatedly lifted up out of the marinade and are dropped back into the marinade, optimally between 40 and 90 times. A continuous marinating apparatus is disclosed having an elongate screw conveyor for carrying chicken pieces longitudinally of a vessel in which the conveyor is positioned. The screw conveyor has a plurality of vanes between adjacent pairs of screw conveyor flights for lifting the chicken pieces and for allowing the chicken pieces to drop back into the liquid in the trough. Discharge vanes at the end of the screw conveyor scoop up the chicken pieces and convey them upwardly to a discharge station for discharge outwardly of the trough.
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