Telephone book jacket or cover considered as 'Mass media' and advertising medium

摘要

a. Telephone book jacket or cover considered as "mass media" and advertising medium. b. Given the widespread use of the telephone book the method makes use of the fact that the user/consumer, at the moment of reading, aims to communicate with a supplier to whom the advertiser can immediately substitute himself since his name and address will be available without having to open and look in the directory for the non-advertising supplier he wanted to call in the first place. c. Invention device relating to the advertising techniques and media. It relates to a method capable of permitting industrial and commercial development of these modes of expression.