The gustatory additive of the present invention provides an improved fish bait. The gustatory additive causes a fish to hold a lure treated with the gustatory additive in its mouth for a longer period of time or causes the fish to swallow the lure. Because the fish holds the lure coated with the gustatory additive in its mouth for a relatively longer period of time, the fisherman has more time in which to set the hook in the fish's mouth.PPThe gustatory additive of the present invention is comprised of a mixture of nutrients that are mixed with a water insoluble matrix and then applied to the surface of a lure. The gustatory additive of the present invention can also be distributed throughout the lure.
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