A gold or silver leaf, or other decorative medium application technique utilizes an automated cutting machine to cut a desired graphic (18) in a web (11) of a double sided adhesive to create an adhesive graphic subsequently applied to a substrate surface (S). With the adhesive graphic applied onto the substrate surface, one adhesive surface is outwardly exposed upon which is placed the gold or silver leaf. An embossing technique (Fig. 11) is also provided wherein the double sided adhesive has cover layer (56) through which is transferred a shape by an embossing tool (72). Additionally, a laminated web having a preformed textured surface (78) (Figure 12) or a laminated web including texturing means (160) (Figure 14) is utilized to create a textured surface when desired. IMAGE
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