Disclosed are a flaky pigment having a mean particle size of from 5 to 60 mu m, which is in the form of composite particles based on an ordered mixture, the composite particles being formed by subjecting a mixture composed of a flaky substrate comprising flaky substrates each having an aspect ratio of from 10 to 120 and a pigment and/or a dye comprising particles having a mean particle size of 5 mu m or less, to high-speed stirring treatment in the absence of a liquid medium, and a method of preparing the same.
展开▼