A gem holder for magnifying and enhancing the appearance of gems set therein. The gem is set within the magnifying gem holder so that it is recessed away from the topmost edge of the holder. The gem holder is highly polished and is coated with a reflective coating near its top. The appearance of the gem set within the gem holder is magnified as the light reflected by the topmost portion of the gem holder appears to be the light from a gem the size of the gem holder, and not the smaller gem so held. The gem holder may be incorporated into earrings, rings, bracelets, anklets, necklaces, and the like.
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