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To be transmitted from one station 10 has a receiver station of a message comprising data relating to the definition of an object or a service and data descriptive of the object or a service.
To be transmitted from one station 10 has a receiver station of a message comprising data relating to the definition of an object or a service and data descriptive of the object or a service.
The invention relates to a method for transmitting from a sending station to a receiving station a message comprising data relating to the definition of an object or service and data descriptive of this object or service. The method is characterised in that the receiving station (2) is equipped with a written character recognition device (8, 16), in that the message is written on a physical medium (6) such as paper and is transmitted by fax to the receiving station (2), and in that the fax data relating to the definition are processed in order to be recognised by the written character recognition device (16), while the descriptive fax data are kept in the fax state in order to be reproducible on a visual-display medium in the form of a copy of these data on the initial medium (3). The invention can be used in the field of information communication and marketing of products or services. IMAGE
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