Method for identifying a programme in an audience measurement system

摘要

A system for identifying a programme being displayed at a receiver location comprises means 2 at a central station for measuring the relative luminance of a plurality of predetermined areas in each frame and recording that data with their times of occurrence for each of a plurality of programmes as reference data, and means at a receiver location to measure the relative luminance of the same areas but at a repetition rate less than that at the central station for a given time after a channel change and thereafter at an even lower repetition rate and storing the measurements at the receiver location with times defining corresponding broadcast times, and means for transmitting the stored data to the central station for correlating the measured and reference data using the recorded times to access the corresponding measured values of the recorded and reference data.