A dynamically changing, multi-color liquid crystal display for electronic watches or other design apparel items is provided. The liquid crystal displays incorporated within the watch or designer apparel item can be adapted to provide various colored images such as geometric images, animation images, customized images, designer labels, logos, etc. on colored backgrounds or alternatively provides a color changing capability that is aesthetically pleasing and fashionable. Moreover, the dynamically changing watch or other designer apparel item allows for the electronic control of the color appearance of the liquid crystal displays as well as electronic control of the liquid crystal display images, such images being generally independent of the time of day.
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