A method and arrangement for the projection and reception of visual and audiovisual messages and their analysis for the determination of the range and of the purchaser behavior

摘要

In order to achieve universal, networkable and verifiable analysis of the projection and reception of visual and audio-visual messages to determine radius of action and customer behaviour, the invention includes at least one projection area with an input and output sensor controlling projection via architecturally and ergonomically arranged displays and determining the radius of action. Also included is a consumption area with an electronic cash register recording customer behaviour. Both areas can coincide. Data provided from both areas is correlated in a computer. Several similar devices are connected to each other via a central station.