A talking trading card playing system consists of a portable card player and a plurality of trading cards. Each card includes a card body having front and back surfaces and a voice chip for storing and generating sound patterns. The portable player comprises a power source located in the housing for supplying electrical power to the voice chip, and sound generation components. The subject trading card and player may be activated by aligning the card (99) with electrical contacts on the face of the player, thereby establishing electrical contact between the card and the player (134). An optional cover (130) on the card player, when closed, substantially encloses the card within the player and provides the required pressure on the card to maintain electrical contact between the card and the player. Alternatively, a resilient contact element on the card support surface prevents an electrical connection between the card and player from being established until a predetermined force is applied to the card.
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