The present invention relates to a method for providing subscriber-direct service in an NVOD service, comprising: initializing a video server, setting a determination reference value, and using a bandwidth allocation step (S1); Recognizing a service request (S2); Determining whether there is a service request immediately (S3); Preparing a charge for the service immediately in a pay-per-view manner (S4); Terminating the service provision process immediately after the provision of services by all subscribers (S5); Preparing a basic fee calculation (S6); Determining whether the current actual value exceeds the set reference value (S7); And ending the service provision process immediately after the provision of services by all subscribers (S8). According to the present invention as described above, when a subscriber applies for services immediately, the video server applies without delay of unnecessary time. By providing the service immediately and collecting the pay-per-view fee for the service provided immediately, the video server providing the NVOD service provides the subscriber with the satisfaction of the service without excessive expansion of the transmission channel or excessive production of video program resources. As a result, the subscriber side is provided with a differentiated high quality service.
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